>> i've been waiting 42 years for this. >> hi, mom. >> this is actually the cultural movement of marijuana. here you have all of your pot enthusiasts, connoisseurs, so many people from out of state and around the world to come and check out the brands. >> get this on film, me making out with andy from -- ah. >> yeah! >> happy 4/20, america. freedom. freedom. >> this event, it's very emotional for me because we've been calling it pot barons and we've been called gangapreneurs. the fact of the matter is that we're businessmen that have invested everything, i'm talking all chips in. ♪ >> for four years we've been slogging through the [ bleep ], right?