grassroots campaign and our first online was on myspace. and there was no such thing as viral, but it got really popular really quickly and we knew we had to expand our thinking. >> when you first brought it to fruition and you wanted people to sort of -- to get onboard with it, how did you sort of convince people to come out? because it is such a difficult thing for paem eople to talk ab. it is so personal, it is so uncomfortable. and people don't believe you. >> as much it was such a differ then. we had trainings and we had meetings with people. it was very interpersonal. in fact, i would be so hard sometimes that we had to have separate meetings after that meating with people to talk to them. so it was very different than now. >> are you surprised that it's gotten so huge now? >> i'm actually not. people keep asking me that, but> doing this work that it's so pervasive and it's such an easy way to disclose your experience with sexual violence that i'm