nobody is watching these actual videos here lined up right there, see that, but the views are going up. if you think 2016 russian disinformation was bad or unnerving, that was the tip of the iceberg. what if the entire internet is a fraud? max read joins me now. this piece blew my mind, particularly the lengths people are going to to game the system. so one big thing is, advertisers are buying ads on the internet, which is the main thing that's funding the internet, right, commercial content on the internet. >> pays my salary. >> pays your salary. and people are going to insane lengths to create ways of defrauding as if there are actually people watching the ads when they're not. >> so one of these cases, the doj just indicted these guys in november, they basically rented server space in dallas and they built a whole raft of fake websites. and then created a bunch of fake people who go to the websites. they moved cursors like real people, clicked on stuff like real people. >> not humans they hired for $10 an hour, but computer programs.