Digital business needs new KPIs. Here's why they matter : vi

Digital business needs new KPIs. Here's why they matter


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For many organizations, key performance indicators are “key” in name only, tracked primarily to meet compliance regulations or provide a retrospective analysis. What’s needed are smarter KPIs, said Michael Schrage, a visiting research fellow at the MIT Initiative on the Digital Economy.
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As Schrage wrote in a recent article and accompanying report in Sloan Management Review
, advances in machine learning and predictive algorithms can turn KPIs into prescriptive indicators that guide strategy, rather than metrics that simply help managers keep score.

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