April 21 2021, 10:28 am | BY Kim Shaw | No Comments Digitas has been appointed by Pan Pacific Hotels Group as the group’s CRM agency after a competitive pitch process. The CXP arm of Digitas focuses on understanding customer behaviours using data insights, which in turn informs the customer journeys and engagement programmes.
Sincerity is the hallmark of Pan Pacific Hotels Group. The Group is known to its guests, partners, associates and owners for its sincerity in people and the sense of confidence that alleviates the stresses of today’s complex world. As the new CRM agency, Digitas will put the customer at the centre and conduct programme orchestration that includes customer journey mapping, email marketing strategy and creative as well as assume CRM operations such as data monitoring, marketing operations, technical and maintenance support.