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/ Posted on 11 June, 2021 0:01 The pandemic’s work-from-home movement has nudged consumers into the arms of work-friendly hospitality spaces, presenting an unexpected boon to players in the long-stay market. Now, daytime workcation packages have become a life buoy for Asia’s serviced residences, reports Pamela Chow. While recovery to pre-pandemic occupancy continues to elude the hospitality trade, serviced residences have received an unexpected blessing in disguise. Remote work and telecommuting are driving consumers in search of more conducive places to work that can double up as a vacation opportunity – a demand that has driven long-stay players towards more inventive, daily offerings. ....
April 21 2021, 10:28 am | BY Kim Shaw | No Comments Digitas has been appointed by Pan Pacific Hotels Group as the group’s CRM agency after a competitive pitch process. The CXP arm of Digitas focuses on understanding customer behaviours using data insights, which in turn informs the customer journeys and engagement programmes.
Sincerity is the hallmark of Pan Pacific Hotels Group. The Group is known to its guests, partners, associates and owners for its sincerity in people and the sense of confidence that alleviates the stresses of today’s complex world. As the new CRM agency, Digitas will put the customer at the centre and conduct programme orchestration that includes customer journey mapping, email marketing strategy and creative as well as assume CRM operations such as data monitoring, marketing operations, technical and maintenance support. ....