Disney Reports, and I'm Certainly Not Done Buying the Shares I see it as okay to start - if one has not already - building a long position in DIS. Stocks quotes in this article: DIS, NFLX I get the story two ways. I read what others are writing about the quarter that the Walt Disney Company (DIS) reported on Thursday evening, and I look at the numbers for myself and read what was said last night by management. Not exactly two different stories, but not exactly the same impression either. Disney had a good quarter. That's my take. I bought some last night after hours. I expect that I will buy some more either today after this piece publishes or over the coming few days. I can see investors balking at the valuation. That's a valid argument. To think that this company is not executing well, or underperformed? That's just not understanding the business, the conditions under which that business has evolved, or how much the average consumer, especially with children... yearns for what Disney offers.