The growing demand for imported products in Vietnam and other markets will fuel runaway growth for cross-border e-commerce. However, the speed of expansion could also impose a burden on the government as it looks to efficiently supervise the fresh business model. There has been a substantial rise in the number of people buying things online because of the global health crisis. Photo: freepik.com Greenjoy, a local startup specialised in grass-based straws has been using Amazonâs and Alibabaâs sites as effective tools to approach overseas markets for more than a year now. Straws from Greenjoy are present in Japan, South Korea, Taiwan, Cambodia, and Europe.