“We have over 20 years’ experience of working with leading international businesses within the fresh produce sector" Forward Insight & Strategy is a global strategic research and insights agency, focused on understanding markets and building brand and innovation strategies that build value for Primary Sector categories, organisations and brands. “Through targeted marketing and sensory research projects we bring the customer, consumer and shopper into the conversation and work with our clients to identify future opportunities for value and demand growth,” explains James Kabrovski, Head of Client Engagement at the company. “Our insights and strategy feed into category and brand development strategy, market and consumer targeting, innovation demand space concept development and targeting direction for breeding programs, assessing and evaluating new cultivars and in market optimisation to drive preferential demand.”