Published June 29, 2021, 9:07 AM Brendan Edgerton, Zeynep Yalım Uzun & Ragıp Balcıoğlu Just recently, Beko, Europe’s No. 1 appliance brand, held a virtual showcase of its eco-friendly appliances to raise awareness for Beko”s sustainability mission. Arçelik, parent company of appliance brand Beko, has always believed that healthy living is only possible on a healthy planet. The virtual event was headed by Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun, CCO Ragıp Balcıoğlu and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.