Search Home / Profile / Edward Guinness: ‘We are very cautious on M&A as a way to add value’ Edward Guinness: ‘We are very cautious on M&A as a way to add value’ Guinness AM CEO on the evolution of the business and its fund range, and harnessing the potential of technology ‘Stick to what you know best’ is a pretty sound maxim for investors – and what Guinness Asset Management’s founders knew best when they set up the firm in 2003 was running Asian funds, energy funds and innovation funds. “It might seem a bit naïve now,” reflects Edward Guinness, who joined the business in 2006 as a fund manager and became CEO in late 2019, “but, at the time, those three areas were deemed to be uncorrelated.”