EVs: A challenge for every automotive, utility market Print The ultimate success of the electric vehicle revolution bodes well for the environment, consumers, and both OEM and aftermarket suppliers, but getting there presents a complex set of challenges that will not be met overnight. DENVER—The ultimate success of the electric vehicle revolution bodes well for the environment, consumers, and both OEM and aftermarket suppliers, but getting there presents a complex set of issues and challenges that will not be met overnight. Tom Pitstick, chief marketing officer and senior vice president of strategic planning for Gates Corp., said the EV arena faces a number of headwinds, from vehicle and infrastructure cost, to OEM research and development costs, to range anxiety and battery concerns.