“I feel like botox is so normalised on social media now,” says Lucy Birkbeck, a 24-year-old from Buckinghamshire, “I’d definitely consider getting something subtle and ‘natural’ looking, such as baby Botox.” Baby botox, ‘babytox’, or preventative Botox involves beginning a routine of regular botox in your twenties to prevent your face from making the expressions that would cause lines or wrinkles in the first place. “I probably wouldn’t have even given a second thought towards any sort of Botox before seeing people’s results on social media,” she says. #Babybotox has 6.1 million views on TikTok. For some influencers, like 22-year-old Summer Lowe from Florida, TikTok is a good way to combat unachievable beauty standards by being open about getting botox. “I know I enjoy when celebrities or influencers let their followers know what they have,” Lowe says. “People can form unrealistic expectations and wonder why they don’t look the same. If people are open about it, they’ll understand that people don’t look like that naturally.” Others, like 33-year-old Chicago blogger Whitney Buha, are using the platform to educate, after having ‘botched Botox’.