Date Time Facebook and Google monies must go to newsrooms, not boardrooms Media companies negotiating commercial deals with Facebook and Google for the payment of news content must ensure that the monies generated are allocated to journalism. The Media, Entertainment & Arts Alliance says the deals under negotiation will provide a welcome new revenue stream for Australian media, but they will be pointless if the funds from the digital giants are not reinvested in the production of news content. The union is also calling for targeted assistance to any small, independent, regional, community or freelance media organisations that are unable to access funding either through negotiation or the News Media Bargaining Code. This must also be extended to AAP.