Facebook meets Apple in clash of the tech titans—‘we need to inflict pain’ Premium . Updated: 13 Feb 2021, 01:43 PM IST The Wall Street Journal The animosity between CEOs Mark Zuckerberg and Tim Cook erupts over privacy and dueling visions of internet Share Via Read Full Story Facebook Inc. Chief Executive Mark Zuckerberg has groused for years that Apple Inc. and its leader, Tim Cook, have too much sway over the social-media giant’s business. In 2018, his anger boiled over. TRENDING STORIESSee All 2 min read Premium 2 min read Premium 2 min read Premium 1 min read . 05:53 AM IST Facebook was embroiled in controversy over its data-collection practices. Mr. Cook piled on in a national television interview, saying his own company would never have found itself in such a jam. Mr. Zuckerberg shot back that Mr. Cook’s comments were “extremely glib" and “not at all aligned with the truth."