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In a significant shift from its previous approach to elections, Mark Zuckerberg's Meta is distancing itself from politics, which could have a profound impact on the 2024 U.S. presidential election. An analysis of posts by the Trump and Biden campaigns show both have faced a 60 percent drop in engagement between 2020 and 2024 on Facebook.
Recent analysis shows a significant decline in user engagement on Meta platforms for major U.S. news organizations ahead of elections.
In a significant shift from its previous approach to elections, Mark Zuckerberg's Meta is distancing itself from politics, which could have a profound impact on the 2024 U.S. presidential election. An analysis of posts by the Trump and Biden campaigns show both have faced a 60 percent drop in engagement between 2020 and 2024 on Facebook.
Both the Biden and Trump campaigns have seen 60% declines in their average engagement per Facebook post.
Meta will be sunsetting Facebook News in early April for users in the US and Australia as the platform further deemphasizes news and politics. The feature was shut down in the UK, France and Germany last year. Launched in 2019, the News tab curated headlines from national and international news…