Facebook to Compete With Twitter, Substack: Self-Publishing Feature for Writers, Journalists Coming to FB! Facebook aims to empower journalists and independent writers by giving them a platform to make some money. On Tuesday, the social media giant confirmed its plan to launch a new platform in its systems that supports writers to self-publish their works and gain money through subscriptions. (Photo : William Iven / Unsplash ) How Does Facebook's Writers Platform Work This planned platform by Facebook would be dedicated to writers who want to make money while growing their audience. The said platform will let writers self-publish their content and also provide them with monetization tools like subscriptions.