FarmVille once took over Facebook. Now everything is FarmVille. At its peak, Farmville had 32 million daily active users and nearly 85 million players overall. New York Times January 01, 2021 / 08:40 AM IST In early 2009, when Facebook was still nascent in its efforts to swallow as much of the internet as possible, online games were not yet the behemoth they would become. Then, that June, came FarmVille. If you weren’t among the tens of millions of people tending a cartoon patch of land on Facebook each day, piling up an endless stream of cutesy collectibles, you were still getting copious nags and nudges from your friends asking for help. The game either pulled Facebook users into an obsession or persistently reminded them that they were missing out on one.