Fired CEO Was ‘Microdosing LSD’ To Boost Focus At $2 Billion Startup 04/27/21 AT 2:01 PM In an effort to boost his focus, the CEO of a $2 billion marketing startup said he was fired after it was discovered he was “microdosing LSD” while on the job. Iterable CEO, Justin Zhu, was ousted from his position after he violated company policies, employees were informed in a notice on Monday, Bloomberg reported. But Zhu told Bloomberg he was fired because he took the illegal drug LSD before a meeting in 2019 as part of an experiment where he was “microdosing” to increase his focus. Microdosing involves taking small doses of a hallucinogenic drug, which is believed to benefit the mind, improve wellbeing or enhance the emotional or mental state, Medical News Today said.