First drive: The DS 3 Crossback E-Tense is an electric car for those daring to be different A prominent front grille sits at the front of the car What is it? The Crossback features some striking design features You’ve almost got to feel sorry for French brand DS. Since it split from Citroen in 2015, it’s struggled to find its feet at the premium end of the market, and that’s been reflected in the brand’s sales. In the entirety of 2020 (though it was a disastrous year for car sales) the firm sold fewer than 2,400 cars. Want some perspective? Audi, BMW and Mercedes all sold more than 100,000 each – granted with broader ranges, but you get the gist.