Five Forces Are Building The Next Data Wave Transformative technologies are driving us into the Data Age. Technology has been changing the world since the wheel. But the acceleration that began with the Industrial Revolution has increased tremendously in the digital era. The pace of change in the first two decades of the 21st century has been breathtaking, and the COVID-19 pandemic has driven more of us to live, shop, work and socialize through digital platforms. In this new paradigm, data is not just discretely applied to individual processes, but powers and empowers outcomes holistically. Splunk As business leaders ponder the “new normal” that may emerge as vaccines roll out worldwide, it’s important to understand that we’re poised at the cusp of a significant leap forward in the rate of data creation and utilization. We are at the advent of new disruptions, new threats and new opportunities. Just as the union of 4G telecommunications and the smartphone unleashed dramatic changes in business and daily life, five intensifying forces are combining to bring a new level of transformation, and a powerful wave of opportunity for both global society and the well-prepared organization. A data wave.