Florida’s New Data Privacy Law Nets Bipartisan Support Florida state legislators are giving bipartisan support to legislation that imposes new disclosure requirements on companies that collect information on their customers to sell to data brokers. by Mary Ellen Klas, The Miami Herald / April 7, 2021 Shutterstock/ranjith ravindran (TNS) — In an attempt to "put consumers in the driver's seat" of their data privacy, Florida legislators are giving bipartisan support to legislation that imposes new disclosure requirements on companies that collect information on their customers and sell it to data brokers. Modeled after a California law that last year became the strongest data privacy law in the country, SB 1734 creates the Florida Privacy Protection Act and requires businesses to tell consumers what information they've collected and how they're going to use it. The bill requires any company that collects and sells consumer information to establish a button on its website to allow consumers to opt out of allowing the company to sell the information it has collected about them.