Fibre2Fashion For customer service associates Apr , 2021 Understanding Retail by the husband-wife duo Dr NVR Nathan and Suma MA is a Trainer’s Handbook for customer service associates says the Foreword by Nagesh Satyanarayana, founder TRRAIN and chairman Shoppers Stop Limited. A country of nearly 50 million retail staff in both the organised and unorganised sector with little or no training or understanding of how to be a part of the retail front-end, this book could serve as a ready reckoner for retail trainers as also students keen on a career in retail. An extract from the book Customer Relationship Management: History of CRM