Former Annalect boss, Darren Stein appointed Forethought global CEO July 20, 2021 10:00 Annalect CEO Darren Stein has been appointed as marketing analytics and strategic advisory agency Forethought’s first global CEO. On his appointment, Ken Roberts, chairman and founder of Forethought said: “Forethought’s continued multinational success, and its plans for further growth, meant it was time to create the role of global CEO.” Darren Stein ADVERTISEMENT Stein has left his role at Annalect after two-and-a-half years, taking up the global role, which will focus on serving clients across North America and the APAC region. He said: “Partnering CMOs and CCOs to drive demonstrable and long standing growth for their organisations has always been Forethought’s primary focus. I was a client of Forethought’s for 12 years and they were a stand-out partner due to their way of explaining consumer behaviour and drivers of market share. Their insights allowed us to manoeuvre brands into growth or market leading positions with efficiency and purpose.”