Freddy's taps Amazon's machine learning to analyze data, drive sales Wichita-based Freddy's Frozen Custard and Steakburgers implemented a machine-learning program via Amazon to gather insights and maximize sales. Provided COVID-19 has uprooted the hospitality sector, leaving many restaurants — including Wichita-based Freddy's Frozen Custard and Steakburgers — to think outside the box as means for survival. At the onset of the pandemic, the 400-unit chain implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy's director of information technology. His team used the data to make staffing and operational decisions. "I can tell you that it cut our decision times down," Thompson said during an interview with FastCasual. "And when you're trying to react, especially in a pandemic, to things like that, the difference of one week could make all the difference."