Industrial Automation Software Market: Product Landscape Based on the product, the SCADA software segment generated maximum revenue to the market in 2019. The rise in smart grid technology in the power industry drives the global SCADA market toward growth. The market growth in the segment will be significant over the forecast period. Industrial Automation Software Market: End-user Landscape Based on end-user, the process industries led the market in 2019. The increased need for plant optimization and enhanced overall efficiencies are driving the demand for automation software solutions such as programmable logic controller (PLC), SCADA, DCS, and manufacturing execution system (MES) across process industries.