Subscribe GM labelling: Chinese consumers willing to pay for traceability codes and allergen presence for soybean oil – Survey By Guan Yu Lim Chinese consumers are willing to pay more for the enhanced mandatory labelling of genetically modified (GM) soybean oil, according to new data funded by the National Natural Science Foundation of China. Results showed that 62% of consumers were in favour of the enhanced mandatory labelling of GM soybean oil, and they were willing to pay for traceability codes, followed by allergen presence, and nutrient and compositional change. China currently adopts mandatory labelling for 17 GM products including soybeans, corn, cotton, and tomato which only indicates its GM status. However, this merely differentiates GM foods from non-GM food products.