Google algorithms vs Google penalties, explained by an ex-Googler This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties. Pedro Dias on December 23, 2020 at 12:01 pm More Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’ve all experienced the power that this little input box yields, especially when it stops working. Alone, it has the power to bring the world to a standstill. But one doesn’t have to go through a Google outage to experience the power that this tiny little input field exerts over the web and, ultimately, our lives — if you run a website, and you’ve made your way up in search rankings, you likely know what I’m talking about.