3 March 2021, 11:29 pm EST By Google announced on Mar. 3 that it will now halt all operations in tracking users through targeted ads. By early 2022, the tech giant also decided to end support in using browser cookies for users' safe browsing experience. Google Will Not Rely Anymore on Tracking Ads for its Users (Photo : Deepanker Verma from Pexels) Google decides to stop operations in tracking users through targeted ads. Director of Product Management, Ads Privacy and Trust David Temkin posted on a blog post that the company will not be leaning on the targeted ads in tracking users' activity and information. Before, the company has been reliant on utilizing its third-party cookies for tracking purposes, but now, the said method is removed from its book.