Griddy came to Texas to disrupt the power market, but can it survive being shaken? FacebookTwitterEmail 1of5 Griddy, the California-based company that is selling wholesale power to Texans, came to Texas with edge advertising and a plan to disupt power markets. It appears power markets disrupted Griddy.Karen Warren, Houston Chronicle / Staff photographerShow MoreShow Less 2of5 Griddy, the California-based company that is selling wholesale power to Texans, is going head to head against Reliant Energy and TXU for market share. It put up a billboard "WTF Reliant" on the edge of downtown off of I-10 East, near Gregg ,Monday, July 8, 2019, in Houston. Reliant is reportedly very upset about the sign that went up late last week and has told the sign company to remove it.Karen Warren, Houston Chronicle / Staff photographerShow MoreShow Less