MATTHEW BUSCH/AFP via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The startup Griddy is behind many of the enormous energy bills that homeowners in Texas faced after the winter storm. Griddy had big plans to disrupt Texas's electricity market when it launched in 2017. Now it faces a lawsuit filed by the state AG alleging that it misled customers. The state grid operator has effectively shut the company down. Griddy, a startup in Texas, had a simple pitch: Switch to Griddy and save money on your electricity bills. Many Griddy customers were stuck with thousands of dollars' worth of energy bills. Some owed more than $15,000 to the Houston firm, The New York Times reported.