Groupmuse aims for 'structural change' with switch to musici

Groupmuse aims for 'structural change' with switch to musician-owned business model


Groupmuse aims for ‘structural change’ with switch to musician-owned business model
By A.Z. Madonna Globe Staff,Updated April 1, 2021, 2:44 p.m.
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“We’re really targeting musicians who aren’t necessarily taken care of by larger institutions," said violinist and Groupmuse artist Kiyoshi Hayashi.Suzanne Kreiter/Globe staff
Quick, imagine a string quartet concert in a private home. Marble floors, vaulted ceilings, and uniformed servers with hors d’oeuvres platters probably come to mind. But this was rarely or never the case with the private concerts organized through the buzzy classical music startup Groupmuse, which matched musicians with music lovers — often younger than those in the typical Symphony Hall audience — who hosted casual, intimate concerts in backyards and living rooms.

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