Big Technology Facebook VP Andrew Bosworth tells colleagues that privacy matters more than the product experience Share On December 22, 2020, Facebook VP Andrew “Boz” Bosworth wrote his colleagues with a stark message on privacy. “The way we operated for a long time,” he said, “is no longer the best way to serve those who use our products.” In an internal memo called “The Big Shift,” obtained by Big Technology and first reported here, Bosworth called on Facebook employees to prioritize privacy as they built their products, even to the detriment of the user’s experience. The public’s expectations on privacy were changing, he said, and Facebook's old approach wasn’t cutting it anymore.