Hellmann's Debuts First Big Game Ad To Help Americans Make Taste, Not Waste The new ad, which premieres on Sunday, February 7th, features Amy Schumer and launches the brand's commitment to reducing food waste News provided by Share this article Share this article ENGLEWOOD CLIFFS, N.J., Jan. 26, 2021 /PRNewswire/ -- Did you know that 40% of all food in the U.S. goes to waste and 43% of that waste actually happens in our homes 1? It's a shocking reality. This is why Hellmann's is committed to inspiring more than 100 million people around the world to waste less food each year. For the first phase of the effort, Hellmann's has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Together, Amy and Hellmann's will encourage Americans to get creative in the kitchen and "make taste, not waste" with ingredients that might otherwise end up in the trash.