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Behind Hellmann's Super Bowl Food Waste Ad

Hellmann s
It s one of the biggest events in the United States - for food waste.
Falling just behind Thanksgiving, Super Bowl spending averages around $80 per person annually, according to the National Retail Association. The majority of that spending, 77%, is on food and beverage. Despite stay-at-home orders and social distancing, Americans still are expected to spend $13.9 billion on food for Super Bowl LV, which is down from $17.2 billion from 2020.
With 186.6 million U.S. football fans ready to tune in to the big game, mayonnaise brand Hellmann s is ready to tackle the challenge of food waste in a new commercial starring comedian Amy Schumer. It is the first-ever Super Bowl commercial to cover the topic of food waste. ....

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Hellmann's Debuts Big Game Ad To Help Americans Make Taste, Not Waste

Jan 27, 2021
Did you know that 40% of all food in the U.S. goes to waste and 43% of that waste actually happens in our homes
1? It s a shocking reality. This is why Hellmann s is committed to inspiring more than 100 million people around the world to waste less food each year. For the first phase of the effort, Hellmann s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Together, Amy and Hellmann s will encourage Americans to get creative in the kitchen and make taste, not waste with ingredients that might otherwise end up in the trash. ....

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Hellmann's Debuts First Big Game Ad To Help Americans Make Taste, Not Waste

Hellmann s Debuts First Big Game Ad To Help Americans Make Taste, Not Waste
The new ad, which premieres on Sunday, February 7th, features Amy Schumer and launches the brand s commitment to reducing food waste
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ENGLEWOOD CLIFFS, N.J., Jan. 26, 2021 /PRNewswire/ Did you know that 40% of all food in the U.S. goes to waste and 43% of that waste actually happens in our homes
1? It s a shocking reality. This is why Hellmann s is committed to inspiring more than 100 million people around the world to waste less food each year. For the first phase of the effort, Hellmann s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Together, Amy and Hellmann s will encourage Americans to get creative in the kitchen and make taste, not waste with ingredients that might otherwise end up in the tr ....

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Tackling Hunger and Racial Disparities in U.S. Agriculture

This Brand Is Out to Tackle Hunger and Racial Disparities in U.S. Agriculture
Jan 19, 2021
Long before the novel coronavirus pandemic, the U.S. was dealing with a pandemic of systemic racism, as TriplePundit has long reported. By expanding the market for Black farmers, the Hellmann’s Food Relief Fund, launched by the Unilever condiment brand sharing the same name, aims to tackle aspects of both pandemics: the COVID-related hunger crisis and the systemic bias against Black Americans working in agriculture.
A hunger crisis that won t go away
The growing hunger crisis in the U.S. (reflecting a global hunger crisis) has been depressingly prominent in the headlines since the pandemic began last March and it shows no signs of abating. More Americans went hungry in November (nearly 26 million, or 1 in 8 U.S. residents) than at any point during the pandemic, the Washington Post reported. As a result, food banks have seen a 70 percent increase in demand since the ....

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