Hospitality Financial and Technology Professionals (HFTP®) announced the HITEC Investment Conference (HITEC-IC), a new event designed to connect hospitality technology company executives with the investment community. Scheduled for June 27–28, the conference will be co-located with the 2024 Hospitality Industry Technology Exposition and Conference (HITEC®) where 325+ companies, from start-ups to established global brands, will present the latest innovative technology solutions to the hospitality industry. As the singular location for global hospitality technology and longest-running show of its kind, HITEC is considered imperative to the participating companies. It is the largest gathering of hospitality technology companies and is attended by representatives of a majority of the top 40 hotel brands in the world. Pairing HITEC-IC with this key industry event presents a unique opportunity to activate hospitality technology investments returning massive rewards for the entire industry.