holoride Launches Elastic Software Development Kit on Unity’s Real-Time 3D Platform for Developers to Create In-Vehicle XR Content Share Article Announced at the Game Developers Conference today, developers will be able to experience the Elastic SDK’s capabilities during a roadshow from Los Angeles to San Francisco this summer "By eliminating tech and business complexity, we encourage content creators to unleash their full creative potential and embark on this ride to build great content,” says Nils Wollny, CEO & co-founder of holoride. MUNICH (PRWEB) July 21, 2021 holoride, the Audi-backed company advancing the future of in-vehicle entertainment, today released its Elastic Software Development Kit (SDK) on the newly launched holoride Creator Space. Created to run on the Unity (NYSE: U) game engine, the world’s leading platform for creating and operating real-time 3D (RT3D) content, the Elastic SDK enables developers to access a powerful toolset to create immersive, in-car game experiences with ease.