How Apple Is Spending the $100 Million It Pledged To Racial Equity The Black woman leading that charge at the company, Apple’s VP of Environment, Policy and Social Initiatives, Lisa Jackson, on how the company plans to create real change in Black communities. Courtesy Of Apple In June, after the nationally publicized killings of Breonna Taylor and George Floyd at the hands of police and amid the heightened call for racial justice in America, with thousands protesting in the streets worldwide, Apple was one of the companies who committed to doing more. The company earmarked $100 million to spend through its new Racial Equity and Justice Initiative (REJI) to challenge opportunity barriers for communities of color.