How brands will target ads to you after the death of browser cookies SECTIONS Last Updated: Mar 03, 2021, 07:56 PM IST Share Synopsis Here is why Google is making the move, the backlash it has generated and how advertisers plan to personalize ads even after the company kills off a technology known as third-party cookies. Getty Images Next year, Alphabet Inc's Google plans to phase out technology in its Chrome browser that lets other companies track users' web browsing. But that does not mean you will see irrelevant ads, or that the pair of shoes you have been eyeing will stop following you around the web.