How cloud innovation is enabling digital business growth in Asia-Pacific Like so many other innovators across the globe, forward-thinking organisations in the Asia-Pacific region are reinventing themselves with a goal to fuel renewed digital business growth. As economic activities return to pre-COVID pandemic levels, these savvy leaders are building technology-enabled business models. Cloud computing has emerged as the core foundation of this renewed business technology focus, leading to Asia-Pacific public cloud services spending growth of over 38 percent to $36.4 billion in 2020, according to the latest market study by International Data Corporation (IDC). “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low up-front costs that have enabled that,” said Chris Morris, vice president at IDC.