publishes every Wednesday. Tucked away in a little corner of the internet is a powerful tool, provided by a mighty company, at the best price ever. The company is Google, the tool is Google Alerts, and the price is $0. Google Alerts are one of the fundamental tools of reputation management and monitoring. Given that success in a business like real estate sales relies largely on one’s reputation, monitoring the internet for mentions of you and your brand is a necessary and critical task. As useful as it is for reputation monitoring, agents can also use it for many other things that could help navigate the sometimes rough waters of running a real estate business.