Photo by: Hero Images/Getty Images A new report by global management consulting firm McKinsey & Company delves into Asia's rising consumer-centric digital health ecosystems and its emerging players. It ultimately advises healthcare players, both incumbents and new, to define their future roles in orchestrating or participating in those health ecosystems. FINDINGS Emerging consumer-centric digital health ecosystems in Asia deliver care by combining three critical components: a network of healthcare service providers across care settings; a smart system leveraging behavioural, social, and health data; and a technology backbone enabling data and insights to flow between care providers. These ecosystems are not entirely digital as they both integrate digital and physical health services. They are not run by a single entity as these ecosystems typically consist of a "central orchestrator anchored around a few self-built business models".