linkedin Officials praised the Hyundai Genesis' safety features for saving Tiger Woods' life. (Photo credit: Getty Images) When Tiger Woods crashed a Genesis GV80 SUV last week, the first priority of the automaker’s communications team was the golf legend’s health and wellbeing. Woods suffered extensive injuries to his leg after he crashed the vehicle early Tuesday morning in Los Angeles. The GV80 was a courtesy car for players at the Genesis Invitational. Woods promoted the brand last weekend at the PGA Tour's Genesis Invitational. Dana White, chief communications officer for Hyundai Motor North America, Genesis’ parent brand, said it quickly tweeted a message from Genesis Motor North America president and CEO Mark Del Rosso saying he was “heartbroken” about the news.