How LeBron James Uses His Influence to Improve Community Development Mr. James has joined an expanding national movement that mixes community needs into the formula for socially responsible projects. The LeBron James Family Foundation turned an office building in Akron, Ohio, into the I Promise School for underperforming students.Credit...Angelo Merendino for The New York Times Published March 9, 2021Updated March 16, 2021 AKRON, Ohio — Professional sports stars often use their prominence to influence public opinion and advocate change, including in real estate development. One standout is LeBron James, the Los Angeles Lakers forward and four-time National Basketball Association champion. In Akron, Mr. James is building a model for advancing education and social assistance in the West Market Street neighborhood, where he was raised. A new school, three residential buildings and a sports-and-entertainment complex represent more than $20 million in investment by the LeBron James Family Foundation and its partners.