How the COVID Pandemic is Affecting U.S. Ski Destinations. Share Article As ski destinations navigate the pandemic and look to get the most of this challenging ski season, Rove Inc., in collaboration with U.S. Travel Association, has developed a dashboard to monitor the impact of the pandemic on visitation trends at ski resorts across America. A special analysis of visitor movement data in America’s leading ski destinations throughout America reveals a 50% change year-over-year to ski more local since the start of the 2021 ski season. Analysis of Visitation Trends at Leading Ski Destinations across America “Rove’s collaboration with the U.S. Travel Association and UberMedia provides aggregated data to understand consumers frequenting America’s ski destinations as the pandemic continues and new government measure are anticipated.”