Alison Ordonez is on a mission to “help make the baking industry look more modern”. If anyone can do it, it should be her. At Roberts Bakery she has been behind many eye-catching innovations, most recently the launch of a breakfast-inspired snacking range including a pangel, a cross between a pancake and a bagel. Keeping your finger on the pulse and “horizon scanning” is a serious business for Ordonez, to ensure the company, the UK’s fifth largest plant bakery, leads its competitors. “Innovation is not just about a larger sized item or different percentage of ingredients; we want the whole sector to look again,” she says.