To get more cities to finally reform their outdated parking standards, we need to stop talking about “taking away” spots and focus on what we all stand to gain, like an accelerated path to ending climate change. That’s one of the findings of a new report from the Institute for Transportation Development and Policy, which examines the perennial question of how to build support for common-sense parking reforms, such as rationally pricing spaces, removing minimum parking requirements for developers, and more readily allowing residents to use empty curbside asphalt for literally anything else. But unlike the countless studies that have used stats to outline the benefits of cutting car storage — from reducing emissions to curing congestion to curbing VMT and on and on — this study instead explored the messaging and organizing tactics that might actually