Managing Editor ALEXANDRIA, Va. — Consumers can be expected to celebrate the core four traditional holidays — Valentine's Day, Easter, Halloween and Christmas — but there is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits. Because consumers tend to consciously be aware of these moments and want to engage, c-store operators should be prepared to provide them with a convenient way to do so, category experts explained during the "Guide to Capitalizing on Key Consumer Moments" session as part of the NACS Crack the Code Experience.