PHOTO: Adobe Producing high-quality, personalized and relevant content at speed is one of the main concerns for organizations today. According to HubSpot, roughly 70% of marketers are actively investing in content marketing. Content demand continues to rise among customers, as are the channels where this content is being consumed. Brands are therefore searching for ways to increase the speed of their content production without getting hindered by pitfalls or bottlenecks that can impede content production and limit the experiences with which brands can deliver. Understanding the Content Lifecycle Creating content is essential if brands want to keep up with demand, but that is only one part of the content lifecycle. The content lifecycle is the process digital content goes through from creation to retirement. Itâs a dynamic process, especially considering that no two organizations or pieces of content are precisely alike.