How to finance public interest news in the misinformation world Advertising money is not enough. From philanthropic funding to regulating social platforms, here are some ideas on how to fund news people really need but seldom buy Posted: 11 December 2020 By: Marcela Kunova Public interest journalism is unlike other news content. Audiences do not read it out of pure interest but because they need to stay informed about the institutions around them, said Adam Newby, director at the independent news discovery platform NewsNow, speaking at the Funding and regulating public interest journalism in a world of fake news event last month.